Lime came to Covo to understand how their brand could stand out in the fast-moving micro-mobility space. They needed insights into how people perceive, use, and feel about their brand and competitors across diverse markets. We developed a global brand tracking survey that not only measures their performance over time but also shapes strategic decisions. Today, Lime has become a cultural touchpoint in micro-mobility, driving growth in awareness and market share worldwide.

As low- and no-alcohol lifestyles gained traction, BARE Zero Proof wanted to lead the way in creating inclusive social experiences. They sought to understand the challenges their audience faced in social settings and how the brand could address them. Our research revealed key opportunities to educate both consumers and bar staff, resulting in messaging that resonates. This effort helped establish BARE as a leader in the movement, earning placement in top hospitality chains and also generated sizable buzz with over 8 billion media impressions sharing the results of The State of Sober Socializing Report.

Get Joy knew dog parents were passionate about their pets but needed to inspire better nutrition habits. We conducted a nationally representative survey to uncover insights into pet care perceptions and behaviors. The findings highlighted surprising gaps and opportunities for education, positioning Get Joy as a trusted authority in pet wellness. Our work not only informed their marketing approach but also put them in the center of the dog nutrition conversation.

Solis had a breakthrough product but needed to connect with their audience on a deeper level. We engaged directly with women experiencing everyday pain to understand their needs and preferences. The result? A brand platform that speaks to both their physical and emotional realities. This comprehensive approach led to a new name, positioning, and audience strategy, setting Solis up as a trusted partner in the journey to pain relief and laying the groundwork for transformative business success.